We look at our modern day and age and try to relate that to our culture that has changed drastically from history. To understand the culture that revolutionized the media, we have to first go back to the Middle Ages.
You might ask how we got to this place we’re at now with the technology we have and the way we use social media along with other sources and outlets of media. Well, back in the Middle Ages, the only form of communication was through dialogue and oral communication. That basically meant that knowledge came to those who had experience and memory. It would then be passed down and told through the ages. Eventually, people developed writing and it was those that were able to read who had more access to knowledge and resources. Most people did not know how to read or write. Therefore, people were still told what to believe and what was true. When the Renaissance age came, that was when people turned to science to check fact and determine what was actually proven to be true or not. With more scientific research, more publications were printed and the development of electricity and the telephone came to use. With those forms of communication now being evolved, people gained more access to books and papers. Finally when we hit the 21st century, technology became even more developed with the invention of the Internet. Now, when we need to learn something or are checking out facts, we simply turn on our computers and search it on the Internet.
It is within this era that our culture revolutionized media simply because worldwide media did not exist until now. Sure, there were newspapers and televised news that delivered information from one country to another, but now it is done in seconds or even less. You’re able to access every single point of information no matter where you are in the world, and it takes close to no time at all. It is our generation that has changed the media – from print to social media. Now, virtually all news is delivered online or through TV or radio channels. Newspapers are getting less and less common, and our younger generation don’t even require books to study from anymore. Everything is done online or electronically, and this is a huge change from how communication was delivered in the Middle Ages. We have evolved drastically and have become extremely more efficient in our every day lives. This is not to say that our lives have become better. Sure, our standard of living has increased by a huge amount, but the way we use our minds can definitely be argued to not be used as well as we once did. Our culture will ever be expanding and changing and so will our media. We have to learn to adapt and change alongside with it like we always have.