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Holiday Social Media Etiquette: How Brands Can Celebrate with Authenticity

By on July 12, 2018 in Society

Holidays are low-hanging fruit for brands on social media. Twitter is rife with weird hashtag holidays that attempt to fill the non-holidays of the year with something special, and just as popular are “legit” holidays like Christmas and Mother’s Day.

There is, however, a right and a wrong way to do it. Most brands do it the wrong (boring) way, though inoffensively; some mess up badly enough that it trends for all the wrong reasons.

The goal of a holiday post is to score some points with an audience that is already primed to celebrate. This isn’t hard to do. A simple graphic with a festive greeting is usually enough to garner some engagement. But the memorable campaigns are the ones that approach holidays with an air of authenticity.

Here are a few tips on keeping it real.

  1. Get Personal

Part of the reason to have a branded social account in the first place is to connect with your audience in a more personal way. Showing the people behind the company name is one of the most effective ways to do that. This boutique digital marketing agency in Ontario used the tactic to crowdsource a Father’s Day campaign to good effect; it highlights a few personal stories without hijacking or altering the meaning behind the holiday.

  1. Get Creative

Every brand on the face of the planet seems to have a generic holiday greeting graphic at the ready. While eye-catching in isolation, these pictures quickly become repetitive when dropped in a sea of similar posts. They also come off as impersonal and inauthentic.

Brands can stand out from the crowd by differentiating themselves. Instead of a plain graphic, why not share photos from a company event celebrating the holiday? Or a quick video message? Or a themed Spotify playlist with your employees’ favourite holiday tunes? These don’t take much more effort than a graphic, but they make a bigger (and realer) impression.

  1. Get Choosy

Every brand doesn’t have to recognize every single holiday on the map. If your company doesn’t have a clear reason to call it out (because it’s important to you or your audience), it’s fine to sit this one out. This will make the holidays you do celebrate on social more meaningful.

Have You Ever Been a Victim of Road Rage?

By on June 23, 2017 in Society

A dramatic crash brought about by an instance of road rage in California made headlines today. The available video does not show what started the confrontation, but we do see a motorcyclist kick a car, which then swerves towards him. The cyclist is able to regain control of his vehicle before it hits the median, but the car’s driver loses control. He or she then crashes into the same median and then crosses over into the next lane and hits a truck, causing it to roll over. Reports do not detail the degree of injuries sustained, but it would be very surprising if there were none.

Many people live in a state of near-constant stress today and that spills over into their driving habits. Maybe they are late for work or fatigue, anxiety, and impatience are causing them to act irrationally. Whatever the case, losing your temper and acting out is one thing; doing it in a car or truck is much more worrisome and potentially deadly for anyone in the vicinity.

When we are caught up in the moment, it can become incredibly easy to forget the consequences of our action. What might seem like a simple reaction to a rebuke can lead to serious and even fatal injuries. The consequences can be truly tragic.

A disturbing survey by State Farm Canada revealed that one third of Canadian drivers admit to engaging in road rage at least once per month. If you spend a lot of time traveling in your car or are a regular commuter, that means you have no doubt found yourself in such a situation as either the giver or the receiver.

How did you react? Did you lose your cool and cause an incident or keep a level head when confronted with one? Click the comment button and let us know.


How Would Earth Benefit If Everyone Went Vegetarian?

By on June 20, 2017 in General, Society

There has been much debate over the past few years about the sustainability of meat in regards to the health of the planet. An article in the Future section of the BBC website laid out the specifics and the data is pretty fascinating.

  • The population’s general health would improve with a meat-free diet. If everyone had adopted the vegetarian lifestyle by 2050, there would be 7 million fewer deaths per year. Make that vegan and the total would increase to eight million.
  • The environment would improve. Cows produce a great deal of methane; if their population was drastically reduced, food-related emissions would drop by as much as 60%.
  • Taking pasture land currently used by the planet’s millions of cows would free large areas that could instead be used for forests. This would help to alleviate the effects of climate change. These lands could also host different types of plants, which would influence biodiversity.
  • The number of coronary heart disease, diabetes, stroke, and some cancers would decrease if meat was eliminated from diets.

In the interest of balance, however, the article also pointed out some aspects of this change that you might not have considered.

  • Nomadic groups that raise livestock for food would be forced to settle permanently in some part of their country. This would rob certain tribes of an important cultural tradition.
  • Eliminating meat would also mean making a fundamental change in traditions like Thanksgiving and Christmas.
  • Between farmers raising livestock and people employed in meat processing and distribution, that is quite a few workers who would need to find new careers. Some could be employed in the agricultural industry, which would experience an enormous upswing in a meat-free world.
  • Grazing sheep have helped to shape the land for centuries, so eliminating them could cause considerable geographic changes and negatively effect biodiversity.
  • Meat provides more protein per calorie than most components of a vegetarian diet, so it’s entirely possible that the world’s overall nutrition level would suffer.

So, it looks like the answer is not as cut and dried as it might seem.


The Culture That Revolutionized Media

By on February 22, 2016 in Society


We look at our modern day and age and try to relate that to our culture that has changed drastically from history.  To understand the culture that revolutionized the media, we have to first go back to the Middle Ages.

You might ask how we got to this place we’re at now with the technology we have and the way we use social media along with other sources and outlets of media.  Well, back in the Middle Ages, the only form of communication was through dialogue and oral communication.  That basically meant that knowledge came to those who had experience and memory.  It would then be passed down and told through the ages.  Eventually, people developed writing and it was those that were able to read who had more access to knowledge and resources.  Most people did not know how to read or write.  Therefore, people were still told what to believe and what was true.  When the Renaissance age came, that was when people turned to science to check fact and determine what was actually proven to be true or not.  With more scientific research, more publications were printed and the development of electricity and the telephone came to use.  With those forms of communication now being evolved, people gained more access to books and papers.  Finally when we hit the 21st century, technology became even more developed with the invention of the Internet.  Now, when we need to learn something or are checking out facts, we simply turn on our computers and search it on the Internet.

cultureIt is within this era that our culture revolutionized media simply because worldwide media did not exist until now.  Sure, there were newspapers and televised news that delivered information from one country to another, but now it is done in seconds or even less.  You’re able to access every single point of information no matter where you are in the world, and it takes close to no time at all.  It is our generation that has changed the media – from print to social media.  Now, virtually all news is delivered online or through TV or radio channels.  Newspapers are getting less and less common, and our younger generation don’t even require books to study from anymore.  Everything is done online or electronically, and this is a huge change from how communication was delivered in the Middle Ages.  We have evolved drastically and have become extremely more efficient in our every day lives.  This is not to say that our lives have become better.  Sure, our standard of living has increased by a huge amount, but the way we use our minds can definitely be argued to not be used as well as we once did.  Our culture will ever be expanding and changing and so will our media.  We have to learn to adapt and change alongside with it like we always have.