Xbox 720 — The Right Time to Announce?

[dropcap]W[/dropcap]ith the PS4 announcement in February I was thinking how incredibly early it is for a next-gen product announcement.

Xbox 720 Announcement

Assuming availability in November we still have eight or nine months to wait.

I’m almost certain that whatever “mainstream media” buzz Sony get from this announcement will well and truly fizzle out before launch.

With that in mind, when do you think is the right time for Microsoft to announce the Xbox 720?

Announcing before E3 (June) still leaves a five month gap between announcement and launch.

Announcing at E3 might get crowded out by all the other news.

Announcing after E3 means Microsoft would miss out on any publicity directed toward Xbox 720 games during E3.

I was also thinking of two recent product announcements by Microsoft.

The Windows Phone 8 launch was effectively spread out over multiple events. I think by releasing information piece by piece they missed out on launch buzz (the leaks didn’t help either!)

In contrast the Surface announcement had a huge amount of buzz and was probably the strongest launch event of the year.

However I think the long lag time between the announcement and availability of Xbox 720 prevented Microsoft from capitalizing in that enthusiasm.


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